Social Media and You
Having been established in LinkedIn for several years, I began using Facebook in the last few months and just started using Twitter. The possibilities for each application are impressive.
There needs to be a focus with your social media efforts. The idea is still to effectively use these tools to help you tell your story. What is it that your audience wants to or needs to know about your business? What keywords will they use to search for you or competitor? Keep these in the forefront when using social media.
The timeline has shrunk considerably for getting the word out. Consider that you would submit your press release two to three months ahead of an event for a monthly publication. Now you can broadcast it on your schedule to those in your distribution online.
While publications options have shrunk, they are still a valid tool for PR. Don’t overlook the traditional media as a tool to help you tell your story.
If you need help with using social media to tell your story, let me know. I’m speaking to groups to educate the boomers on how to use social media to grow their business.