Unlock Your Potential with Maximize Your Publicity, LLC!

I have seen some very clever Leap Day campaigns this year.  Always looking for ways to set ourselves apart from our competition, we need to take advantage of these unique dates.  If you need ideas other than what appears on your traditional calendar you can get ideas from the 2008 Publicity Planner.  In March we can use National Mom and Pop Business Owners Day, Pi Day or even Hug a GI Day to create some buzz.  Creating your own  publicity is a powerful way to reach new clients.  Take a leap into planning your publicity with the 2008 Publicity Planner.

Publicity is a great opportunity to let other people know you exist.  Whether you are in business or operate a non-profit, either way you thrive on new clients. 

Today I was asked the question “what is the desired outcome of your publicity efforts?”  My answer - “To make more people aware of how easy it is to get free publicity.  By expanding my speaking opportunities, more people can learn how to maximize their publicity.  Using eleven newsworthy angles and planning publicity throughout the year, any organization can establish visibility and credibility and reach new clients.

Visit www.Julia-Isabel.com to learn more about having Julia-Isabel Davenport MBA speak to your organization.

Knowing the demographics of your clients is critical to successfully marketing your business.  Evaluate your current client base.  What characteristics do they have in common?  Are they located in one part of town, within an income bracket, a particular sex or education level?  Do they share a common faith, hobby or passion?

Survey your clients and find out what publications they read, whether in print or online.  Using that information can help you better target your marketing and publicity efforts.  By narrowing your focus, rather than the “everyone is my client” mentality, your awareness of publicity opportunities will heighten. 

When you get new clients, be sure to ask them how they heard about you.  Watch the results of your marketing efforts - whether it is networking, publicity or ads.  Identify the trend and continue the successful aspects.

Several times throughout scripture we are in instructed to dwell, meditate and store God’s word in our heart and mind.  Joshua 1:8 gives the secret to success.  Meditate on God’s word day and night, do what it says, and then you’ll make your way prosperous and you will have good success. 

That is a straightforward “do this and you’ll get this result” kind of promise.  To help me meditate on God’s promises I searched the Bible creating Biblical affirmations.  With 430 verses to read on a daily basis, I printed them in “Biblical Affirmations for a Successful Life”.  It helps remind me what God has promised to do.  It gets them past the noise and clutter of the messages that bombard us everyday.  To get your copy visit www.biblicalaffirmationsforasuccessfullife.com/

Publicity is free.  Publicity gets you exposure to new clients, building credibility.  So using free publicity to attract new clients stimulates your economy. 

 How do you get publicity?  Use a newsworthy angle, write a concise release, send it to the correct media contact prior to their deadline.  Educate the media about your business or organization.  Become a resource for them.

 Need ideas on creating monthly releases using different newsworthy angles?  Buy my “2008 Publicity Planner” which features unique dates to set yourself apart from your competition. 

Are you unsure which angle to use?  “How to Maximize Your Publicity” lists 11 newsworthy angles with 18 sample releases.  It is a great tool for those wanting to stimulate their economy!

Dreams are great things to inspire us onward and upward.  While the word “dream” may be too lofty for the more pragmatic among us, we all need to have goals.  Allowing yourself time to evaluate what you want to achieve in all areas of your life is essential to living a fulfilled life.  In my Creating a Blueprint for A Successful Life™ workbook I outline 9 steps for achieving success in 12 areas of your life.  The process helps you focus on what you want to achieve so you can make decisions accordingly on a daily basis.All to often we are sidetracked with opportunities that seem good.  What happens is that by spending our energy on these other activites we don’t spend the time on our highest priorities.Take time to focus on your dream.  Do you want a better relationship with your spouse or children?  Do you want to improve your health?  See in your mind’s eye what you want to become.  Get a clear image of that dream.

Glendale business owner Julia-Isabel Davenport, MBA is offering an economic stimulus package for small business owners that does not require an act of Congress. As the owner of Maximize Your Publicity, she specializes in educating audiences on how to effectively tell their story to the media. At the February Business Strategy Lunch she will explain how they can generate free publicity for their business. The lunch is held February 27th in the main dining room at the Arrowhead Country Club at 11 a.m. The cost is $50. Call 623-572-8201 to register.

“Publicity is something most business owners overlook, unaware of how to create press releases. By teaching them skills to effectively handle their own publicity, I equip them to spend their money on other aspects of their business. Through publicity they gain visibility and credibility within their community and their business grows,” said Davenport.

Maximize Your Publicity, LLC teaches business people to effectively create their own publicity. This is done through seminars and workshops, articles, consulting and Business Strategy Lunches. Davenport speaks to non-profits, business groups and international associations and is published in international trade journals. She is the author of “How to Maximize Your Publicity”, “2008 Publicity Planner, “Creating a Blueprint for Success” and “Biblical Affirmations for a Successful Life”. In 2005 she created the Community Megastar Award™ to recognize micro-businesses for their community outreach. Davenport has worked in Phoenix for over fourteen years with businesses and non-profits to effectively tell their story to the media. For more information on maximizing your publicity visit www.MaximizeYourPublicity.com or call (623) 572-8201.